Aug 21, 2019

What Will Be Big This Year In Travel Technology?

We’re already half way in 2019 and at O Genie we are really excited about the way we see technology putting the traveller first.



We are in the times where a traveller is inspired to travel when, where and how they choose and more importantly through whichever means they prefer.


More and more travellers these days are bent towards building their own trips suiting their schedule and budget – itineraries, flight bookings, hotel reservations, cab bookings – all of it from a single platform. Also, travellers are more open about sharing their experiences from beginning to end, communicating their plans across digital channels they frequently use including their emails and calendars. And, it is these platforms that give us an opportunity to personalize the customer experience by engaging and inspiring them where they are available the most.


At O Genie, our focus is on building solutions that enable customers to enjoy a seamless end-to-end travel experience.






Working with new-age technology in the travel booking sector, we are trying to eliminate the traveller pain points by making travel a truly customer-centric experience.


  1. Turning The Tables – Taking Travel to the Traveller


Reviews and recommendations have become an essential element of travel.


  • 92% of consumers say they trust recommendations over all other forms and advertising.

  • 33% of people who use social media to research travel plans change their hotel based on what they find.


With access to honest and up-to-date reviews and recommendations, technology has shifted the balance of power between business and customer across the travel industry.

At O Genie, we try to understand the user based on their past preferences, and our algorithms personalize recommendation and suggest users when is it the right time to book their travel.


2. Building Trust With Integrated Payment - No Redirection


How many steps your customers have to go through when making a payment?

  • 22% of customers blame a failure to make a payment on a long/slow process.

  • According to a survey by eConsultancy, 58% of respondents dropped out of the checkout page due to concerns about payment security.


Users may get confused and discouraged and the confusion could also turn into frustration. One of the pain points we felt as a customer was the payment redirection page. It lowers trust and since customers receive messages from the payment provider, it’s harder to create personalized communication.


We have kept it as simple as possible by no redirection. Genie would ask you for the payment confirmation and on your agreement, it’ll be done.


3. Smarter Conversations For Frictionless Experiences - Swift & Personalized


From initial travel queries, customer service issues and personalized recommendations, to booking confirmations, payment details, travel notifications and more, conversations (that come so naturally to us) allows for a more seamless and, more importantly, convenient consumer interaction.


It is only by conceptualizing the entire consumer conversation within the platform and not complicating the process with additional platforms or touch-points we are working towards making travel bookings a more frictionless process.


From transportation to accommodations, from bookings to reminders, from making memories to sharing experiences, travellers in 2019 have way more travel options at the command of their voice than ever before.


At O Genie, we have dedicated ourselves to building the technology to support the era of customer-centric travel making the process of buying and managing travel continually better over a simple conversation with Genie.

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